How Much Does Local SEO Cost?
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Investing in local SEO in 2025 is a powerful way to attract nearby customers and grow your business. As more consumers rely on search engines to find local products and services, businesses that optimize for local search gain a significant competitive advantage. But with so many SEO services available, how do you determine the right budget for your needs?
This guide breaks down local SEO pricing, helping you understand what to expect - whether you’re just starting or looking to improve your current strategy. You’ll also discover key factors that influence pricing, common SEO service models, and how to maximize your investment for long-term success.
If managing local SEO sounds overwhelming, or you simply don’t have the time to learn all the details or simply you just started learning SEO, hiring a professional can be a great solution. You can choose to work with a freelancer or an SEO agency, depending on your needs and budget.
For a one-time local SEO campaign, costs typically range from $200 to $1000 with Rex Marketing & CX. The price varies based on the services included, such as website optimization, local listing management, and keyword research. The more comprehensive the service, the higher the cost.
How Much Should You Budget for Your Local SEO Per Month?
If you want a local SEO expert to manage and update your business listings regularly to improve your search rankings, ongoing services with our team cost around $1,500- 2,000 per month. The price depends on the size of your business and how competitive your industry is.
Businesses in highly competitive markets– healthcare, legal services, real estate, finance, and home improvement – often need to invest more in SEO to stand out. These industries have a large number of businesses competing for top search rankings, which means creating high-quality content, optimizing web pages, and targeting the right keywords are essential.
If your business has multiple locations, costs will be higher since each location needs its SEO strategy. Similarly, if you offer a wide range of products or services, each one will require dedicated pages and keyword optimization, increasing overall expenses.
Hiring a Freelancer vs. Hiring an Agency for Local SEO
When it comes to local SEO, you can choose between hiring a freelancer or working with an agency. The right choice depends on your business size, budget, and the level of service you need.
Hiring a Freelancer
Freelancers typically charge between $50 to $150 per hour, making them a cost-effective option for small businesses or those needing specific SEO tasks like citation management, keyword research, or website optimization. They offer flexibility and personalized attention, but their capacity may be limited if you need a large-scale SEO strategy.
Hiring an Agency
For certain businesses, an agency may be the better choice. Agencies like Rex Marketing & CX often bundle local SEO with other services like content marketing, PPC, and social media management. While they cost more, they provide a team of experts to handle all aspects of your strategy. Agencies are especially beneficial for businesses with multiple locations or those in highly competitive industries like healthcare, legal services, and real estate.
In general, freelancers are ideal for smaller businesses with limited budget, while agencies offer comprehensive solutions for businesses that need a full-scale approach.
Key Services in Local SEO
A local SEO expert typically handles tasks like optimizing your Google Business Profile, managing local listings, improving website content for local searches, and overseeing online reviews. Many SEO packages also include regular performance reports and ongoing consultations to track progress and refine strategies.
Here are the top 4 key services included in most Local SEO packages:
Google Business Profile (GBP) Optimization – Ensuring your Google Business Profile is fully optimized with accurate business details, categories, photos, and posts to improve local visibility.
Local Citations & Directory Listings – Creating and managing business listings on local directories (e.g., Yelp, Yellow Pages) to boost credibility and improve search rankings.
On-Page SEO for Local Keywords – Optimizing website content, meta descriptions, and headings with location-specific keywords to improve rankings in local searches.
Online Reviews & Reputation Management – Encouraging customer reviews, responding to feedback, and managing ratings on platforms like Google and Facebook to build trust and attract more customers.
Beyond these core services, a reliable local SEO provider should also offer monthly performance reports and conduct an SEO audit to track progress, highlight key improvements, and identify areas that need attention. Additionally, they should be available for at least one consultation per month, allowing you to discuss results, refine strategies, and ensure your SEO efforts align with your business goals.
Note that Local SEO packages vary from one agency to another. It’s still best to schedule a strategy call with them to review their packages, understand what’s included, and ensure their approach aligns with your needs, expectations, and budget.
How Can You Tell if SEO is Worth It?
SEO dashboards make it easy to monitor your progress by tracking key performance indicators (KPIs). They allow you to compare the cost of outsourced SEO services against the revenue generated from website traffic, leads, and sales conversions. However, it’s important to understand that SEO is a long-term investment, and significant results don’t happen overnight.
On average, local SEO efforts take anywhere from three to six months to show noticeable improvements, with more competitive industries requiring even longer. As search engines continuously update their algorithms, ongoing optimization is essential to maintain and improve rankings. With these insights, your SEO experts can assess performance, identify areas for improvement, and refine strategies to ensure sustained growth and maximum return on investment.
Choosing the Right Local SEO Experts
This is why choosing a local SEO provider prioritizes clear communication and consistent reporting is essential. Regular monthly reports give you insight into key performance metrics like search rankings, website traffic, and lead generation. A reliable provider should not only deliver these reports but also take the time to explain the data, address any concerns, and adjust strategies as needed. This ensures transparency, keeps you informed, and helps you make data-driven decisions to improve your local search performance.
At Rex Marketing and CX, we are dedicated to helping businesses improve their local search visibility and attract more customers. We understand that every business has unique needs, which is why we offer Local SEO bundles tailored to your business goals.
Our team goes beyond basic SEO. We take the time to explain insights and results, refine strategies, and ensure your SEO efforts deliver real, measurable results. Plus, with monthly strategy consultations, we stay aligned with your business goals, keeping you informed and ahead of the competition.
Let Rex Marketing and CX handle the heavy lifting of your local SEO while you focus on running your business. Contact us today to explore our Local SEO bundles and find the perfect fit for your needs.
