You’re publishing blog posts, social content, maybe a newsletter – but results feel inconsistent. Some pieces take off, others disappear with barely any clicks or leads. At that point, it’s not a “content” problem anymore, it’s a distribution problem. The good news: you don’t need to start from scratch. You need to refine how, where, and why you share what you already create.

Running a small business comes with a unique set of challenges. You’re juggling operations, marketing, customer service, product development, and, in many cases, doing it all with a lean team and limited time. Competing with bigger brands can feel overwhelming, especially when they have larger budgets, more visibility, and dedicated marketing teams.

A healthcare content strategy is the roadmap that helps healthcare organizations connect with patients, healthcare professionals, and communities through reliable and meaningful content. It ensures that every blog post, video, and article serves a purpose - educating, building trust, and ultimately helping people make informed healthcare decisions.

When it comes to creating content that ranks on Google, simply writing a few paragraphs isn’t enough. To stand out, you need to use SEO rich text — a writing style and formatting approach that makes your content both search engine–friendly and easy for readers to consume. By strategically structuring your content with headings, bullet points, images, and keyword placement, you can improve Google visibility, drive organic traffic, and keep readers engaged.

To succeed in SEO, you need to balance three core elements: technical performance, content quality, and user experience. This means making sure your site is crawlable and fast, your content is relevant and keyword-optimized, and your visitors can easily navigate and engage with your pages. Neglect one, and your SEO performance suffers; balance all three, and you set a strong foundation for visibility and rankings.

Building a Minimum Viable Product (MVP) means creating the simplest version of your product that still delivers core value to users. An MVP lets you test your idea quickly and at lower cost in the real world, so you can learn what works before investing in a full-fledged product. This guide will walk you through the process of building an MVP step by step. 

Building a minimum viable product (MVP) can cost anywhere from a few thousand dollars to well over $100,000, depending on the project’s scope, complexity, and how you choose to build it. On the low end, a very simple MVP might be developed for as little as $5,000–$10,000 (for example, if you use no-code tools or a single freelance developer), whereas more complex MVPs built by professional agencies or in-house teams can run more expensive.

Starting a medical startup means more than building something that works — it means proving, surviving, and scaling in one of the most regulated, high-stakes markets around. You’re not just inventing a product; you’re intervening in someone’s health, which means the standards for proof, safety, and clarity are sky-high. The barrier to entry is part ethics, part execution, and entirely unforgiving. But the opportunity is immense if you understand the terrain. Here’s how to navigate that launch window.

Influencer marketing has evolved from a buzzword into a core strategy, even for startups. The question on everyone’s mind: Does it work, especially for early-stage startups? In this article, we’ll explore how influencer collaborations can drive ROI, boost brand awareness, and accelerate user acquisition for startups.

For a small business in the health or wellness field, partnering with the right branding agency can make all the difference. Below is a list of five highly-rated agencies that offer full-service branding, from crafting your visual identity and messaging to building your web presence. These agencies offer budget-friendly or mid-tier pricing (projects typically under $5,000 or flexible packages).

Zapier is a leading no-code automation tool that connects over 5,000 web applications, making it easy to automate tasks across your tech stack, without writing a single line of code. It works on a simple “when this happens, do that” logic. For example, you can set up a workflow (called a Zap) so that when a customer places an order on your website, it automatically updates your inventory in Google Sheets and notifies your team on Slack, all without manual effort.

Digital marketing can be a challenge for startups and small businesses that have limited budgets and teams. The good news is that many cost-effective tools help you promote your business across email, social media, search engines, and more.

Marketing plays a big role in how small businesses grow, but doing it all yourself can be overwhelming. From managing social media and running ads to improving your website and reaching new customers, marketing requires time, skills, and constant updates.

Startup founders, especially in healthcare fields like therapy practices, often grapple with how much to spend on marketing and where to spend it. A solid digital marketing budget ensures you invest wisely in channels like SEO, PPC, social media, content, and email that drive growth. This step-by-step guide will walk you through setting a practical digital marketing budget, with clear steps, examples, and tools.

Need help with marketing for your therapy practice or coaching business? You’re not alone. Marketing can feel overwhelming when your passion is helping clients. Fortunately, there are specialized marketing agencies for coaches and therapists that understand your industry and can help grow your therapy practice.

Webflow and Wix are two of the most popular website builders for creating service-based websites and blogs without coding knowledge. Both platforms offer an accessible, all-in-one solution to get your site online, but they differ significantly in design flexibility, ease of use, SEO features, pricing, and scalability. 

Staying on top of marketing trends is no easy feat, especially in 2025, when the landscape evolves faster than ever. One of the easiest ways to keep up is by subscribing to great marketing newsletters. The best newsletters distill the latest news, insights, and tips into a friendly, readable format that lands right in your inbox.

Artificial intelligence is becoming a practical tool for businesses looking to improve their reach and engagement with customers. It analyzes large amounts of data, identifies patterns in consumer behaviour, and delivers insights that support better decision-making. In marketing, AI helps refine audience targeting, personalise communication, and predict what customers may need or respond to.

Webflow and Squarespace are both popular website builders, offering tools that let you create professional websites without needing to write much, if any, code. While they serve a similar purpose, each platform takes a different approach when it comes to design, flexibility, and user experience.

One of the best things about digital marketing is how clearly you can measure results. You can see who clicked, what they viewed, and what they did next - taking the guesswork out of your strategy. But with so much data coming in, it can quickly become overwhelming. That’s where Artificial Intelligence (AI) helps.